BACHELOR IN BUSINESS ADMINISTRATION (B.B.A)



B
achelors in Business administration (BBA)

 

Introduction:

 

The Department of MANAGEMENT STUDIES was established in 1997 to offer a three year graduation course in management i.e. BBA. The department is committed to produce competent professional who are dynamic and responsible enough to assume higher responsibilities in business organizations or initiate their start-ups.

The study of business administration involves organising people and resources in an efficient manner so as to achieve common goals and objectives of a business.

The scope of jobs in business administration has increased manifold with the opening of the economy in past years. Job opportunities exist in domains like education, business management, retail, banking, consultancy finance, consumer durables, advertising, media, etc.

Eligibility criteria

Admission to semester 1 of the Three year BBA course under CBCSis open to a person having passed the higher secondary part II (10+2 pattern) examination of the Jammu & Kashmir state board of school education or an examination recognized as equivalent there to and has obtained at least 50% of the aggregate marks in the qualifying examination in case of General Category candidates and 45% marks in case of SC/ST candidates.

Sanctioned Strength

The course was started with intake capacity of 30 students which was increased from time to time. The intake for the session 2020-21 was 80 students. The sanction was given by Department of Higher Education to increase the intake capacity to 160 seats. The course also has the provision of 30% self-financing seats.

 

 structure and syllabus:

 

 

B.B.A

Semester I (CBCS)

(22 Credits)

B.B.A

Semester II (CBCS)

(22 Credits)

B.B.A

Semester III (CBCS)

(28

Credits)

B.B.A

Semester IV (CBCS)

(28 Credits)

B.B.A

Semester V (CBCS)

(24

Credits)

B.B.A

Semester VI (CBCS)

(24 Credits)

Core Course Fundamentals of Management & OB

Core Course Managerial Economics

Core Course Human Resource Management

Core Course Financial Management

Core Course Quantitative Techniques for

Management

Core Course Business Policy and Strategy

Core Course Statistics for Business Decisions

Core Course Business Accounting

Core Course Principles of Marketing

Core Course

Macro-Economics

Core Course Legal Aspects of Business

Core Course Financial Institutions and Markets.

Generic Elective:

Entrepreneurship

Generic Elective:

Direct Tax

Core Course Management Accounting

Core Course Business Research

Elective I

Project Work

Elective I:

a.      Training & Development

b.      Talent

&Knowledge Management

AECC:

EVS

AECC:

Communication English

Skill Enhancement Course:

a.         Personality development and communicati on skills (SEC)

b.        IT skills for Managers (SEC)

Skill Enhancement Course:

Soft Skills for Managers

Elective II

a)         Indian Banking System

b)        Cross Cultural Manageme nt

c)         Product &

Operations Manageme nt

Elective II

a.             Consumer Behaviour

b.                  Personal Selling & Sales

force Management

 

 

Generic Elective: Advertising

Generic Elective:

Income Tax